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Ways to make visitors fall in love with your premium website

So you have made a fabulous website, and you’re getting pretty good traffic; but are they staying on? Are the visitors getting converted into buyers?

You must have heard the term ‘bounce rate’; if you don’t already know what it means, it’s a website analytic metric that measures the percentage of visitors who leave your website after visiting just one page. So here, a ‘low’ rate is good! It means that our visitors are spending more time on your site, exploring and engaging with it. A high bounce rate means people do not really like your website.

It’s not uncommon to have a high bounce rate. Some of it could be because they landed on it by mistake, or because you don’t have the product/service they are looking for, and there’s nothing you can do to stop those visitors from leaving. However, if they are leaving because they find your website boring, irrelevant or unattractive, there is quite a bit you can do to induce them to stay and explore. Let’s look at these tactics:

1. Your site design must be attractive to your target audience:

By this, I don’t mean that it has to be ‘in your face’; rather, the design must be neat and uncluttered. Sleek designs normally win the day – but you may need to customize it to reflect your brand, products and so on.

The design should be aesthetically pleasing to your target audience; if you’re dealing with women’s products, soft designs with pastels and pinks, butterflies and hearts and similar stuff will work; children’s products means your site should have cartoony fonts and images, bright colors, and so on; a financial services company should sport a clean, minimalist look but with detailed information on the products and latest financial news – you get the idea. Some things common to any website are – leaving no scope for confusion, not cluttering up space, and not making it very dull. Rather than going with free themes, invest a little and spend money on purchasing a good theme that will really suit your brand. Use actual images and not stock images. First impressions do count, and if you’re not able to attract the visitor with your site’s appearance, chances are you’ve lost them for good.

2. Highlight your brand personality:

Make sure that the personality of your brand shines through in every element on your site – not just the font and color theme or the home page; the content on every single page must reflect your brand personality. An uncluttered or simple design doesn’t mean that your site must be boring! Your website must convey the message of your business through images, fonts, colors and the text you use on the site, whether you’re happening, laidback, fun or serious.

3. Empathize:

Talk more about your customers and their problems – and then tell them how your products or services can help solve their pain points and improve their lives, rather than keep talking about your business. Everyone loves to feel they are important and that they matter – and your visitors will love you for thinking about solving their problems. Headlines, images, copy, subtitles – everything should focus on this particular aspect.

4. Your content should be relevant and interesting:

The content on each page must match the user’s objective; that is, it should describe and match the purpose the visitor has arrived on a particular page. The content on each page must be unique and offer focused unique content. Offering valuable information for free, in the form of blogs, ebooks, white papers, resource pages etc. is also a great way to delight your visitors. Keep in mind, however, that the content needs to be fresh and interesting; don’t EVER copy-paste. It’s akin to committing digital suicide. If required, outsource your blog writing to creative professionals who understand your business and can do a great job.

5. Structure your Text:

Reading a huge block of text can be intimidating and boring – unless you are in Finance or Academics! Break up your text into small blocks, and use bullet points, headings, images, and if possible, audio and video snippets, to make it more attractive to the normal user. It also makes the page more visually appealing and allows visitors to quickly scan and take in information in bite-sized bits.

6. Ensure easy Navigation:

This may sound like a no-brainer, but you’d be surprised to learn that many companies fail to incorporate this element in their website! Navigation needs to be simple and intuitive, allowing for users to find just what they want in a couple of seconds. They should not have to go through several pages; rather, they should be able to get where they want with just a click or two – like the checkout page, blog, news, contact information – these should be accessible to the visitor regardless of what page they are on. If yours is an e-commerce site, ensure that the checkout is smooth, and only necessitates a click or two to take them to the payment page.

7. Increase website Load Speed:

Nobody is going to wait for half a minute for your website to load. Avoid Flash and other stuff that slows down your site. Make sure that your site loads real quick, or be prepared to lose your visitor to a fast loading website. If your website loads in 3 seconds, you can expect to reduce your bounce rate by about 35% – that is quite substantial.

8. Ensure Responsiveness:

With more and more people browsing and shopping on the go, you MUST ensure that your site is responsive; provide the same browsing experience on mobile devices as on a desktop or laptop. Include finger friendly navigation, buttons, easily readable fonts and so on.

9. Confirm your Credibility:

Ensure that customer reviews, your contact information, social media buttons, and affiliations with trusted sites (like Tripadvisor or Google Reviews) is displayed prominently – preferably at the top right-hand corner as well as in the footer. This helps build trust and make you look credible in their eyes. Visitors will be reassured and are more likely to interact further and purchase from a company they can trust.

10. Have a social media presence:

The majority of internet users today have a presence on at least one social media platform, and they love interacting on it. It is, therefore, crucial that you too maintain a social media presence, and allow visitors to your website to post to Facebook or Twitter with just one click with ‘Click to Tweet’ or ‘Share on Facebook’ buttons. Also, provide space on your website for your visitors to leave reviews or express their opinions. The net savvy visitor of today will lover your website if you incorporate these elements in it.

11. Redesign when required:

You may feel that you have the perfect website, but you need to review it every few years – depending on the type of industry you are in. You may need to revamp your website to reflect current trends and customer preferences; your ideal customer profile is likely to undergo a change every few years. If you don’t refresh your website, you could end up losing customers. But don’t do it too often – people do feel comfortable with what is familiar to them, and are likely to resist frequent changes.

12. Professional Logo:

Your logo is your professional salesperson. It reflects your business vision; often, people identify brands from the logos; the most famous logos being Mercedes-Benz, Apple, McDonald’s, Nike, Citibank, Pizza Hut, Chanel – to name just a handful. Having a professional logo also helps inspire trust and makes your brand easily identifiable. It gives the impression to customers that you mean business, and are not a fly-by-night operator.

13. Personalize their Experience:

Everyone loves to think they are special; so go with it! Offer deals, discounts, vouchers, and so on – of course, in exchange for say, their contact info – give access to premium newsletters … you can come up with many different ways to do this. Give them an option to sign up, if possible, and display content based on their past browsing history and preferences, and they will love you for it! Incorporate personalized search options: one website that has mastered this art is Amazon; it offers suggestions based on your purchase and browsing history, as well as products that complement your current purchases, and so on.

14. Keep them coming back:

By running contests on your website, announcing freebies (who doesn’t love those, right?) for the first few responders, and by providing fresh information or having a different theme every month (or quarter depending on your type of business) you can give them a reason to love your website enough to keep coming back to it!

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The Fastest Way to Increase Your Google Ranking

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

  1. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
  2. Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
  3. Get more backlinks. Backlinks—links from other sites to yours—are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
  4. Improve your page speed. Google began using mobile page speed as a ranking factor in July, and while it said the “speed update” will only affect a small percentage of sites, it’s still a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience.
  5. Fix broken links. Having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.
  6. Optimize your images. Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.
  7. Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.
  8. Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.
  9. Optimize for voice search. According to a study by Perficient, voice search is no longer growing, but more than 60% of people surveyed still said voice search is their preferred method of asking questions on their smartphone. Make sure those voice searches find your business by incorporating likely voice search phrases into your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords.
  10. Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand.
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Free training resources for digital marketing

we thought we’d dig up some more free digital marketing courses for you to enjoy.

So, here you go – 10 great resources where you can either begin to learn digital marketing or hone your existing skills without spending a single dime:

1. Google Analytics Academy

Speaking of Google – here’s another great Google resource where they are helping their users to master all the bells and whistles in Google Analytics.

In true Google fashion, they have made sure that their courses fit everyone regardless of skill level. Therefore, there are courses available for those of you who are completely new to digital marketing, those of you who have been around the marketing block a couple of times, and those of you who are focusing mostly on e-commerce marketing.
Get started here >>

2. Facebook Blueprint

The Facebook Blueprint series focuses on mastering Facebook as a digital marketing platform.

The courses cover everything from basic foundation skills for Facebook and Instagram marketing to creative best practices, audience targeting, ad purchasing, Facebook’s apps, publisher tools, analytics and ad tracking.

In other words: Super-relevant knowledge for pretty much everyone who works with digital marketing.
Get started here >>

3. HubSpot Academy

Inbound marketing platform HubSpot offers a range of free certifications which naturally covers the HubSpot software, however, it also offers a range of great courses and certifications on inbound marketing methodology, content marketing, and email marketing.
Get started here >>

4. Hootsuite Academy

Social media marketing platform Hootsuite also have their own Academy where some courses are free and some are paid.

Their range of free courses is quite comprehensive and covers topics like Introduction to Social Media Marketing, Social Media Strategy, Content Marketing, Social Advertising and more. (Also, please note that the courses are free, but if you want to get certified, you pay. Not everything in life is free.)
Get started here >>

5. Constant Contact’s Social Media Quickstarter

Email marketing platform Constant Contact has created a series of ‘Social Media 101’ blog posts, beginner’s guides if you will. These guides cover much of what you need to know to be successful with your social media marketing on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+ and Snapchat.

These guides cover much of what you need to know to be successful with your social media marketing on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+ and Snapchat.
Get started here >>

6. Learn digital marketing with Udemy

Online learning platform Udemy offers a whopping 259(!) free courses in their Marketing segment (at the time of writing this article).

Udemy offers free certificates on completion as well as a whole slew of paid marketing courses if you feel up for it.
Get started here >>

7. Learn digital marketing with Alison

Online learning platform Alison also offers a wide range of marketing and digital marketing courses.

At the time of writing, Alison lists 27 different free marketing courses on their website. As per Alison’s model, all courses are free, and if you would like an official certificate/diploma, you only pay for that.
Get started here >>

8. Wordstream’s PPC University

Marketing Influencer Larry Kim’s company Wordstream can teach you everything worth knowing about how to succeed with your Pay Per Click marketing campaigns.

The courses are broken down in PPC 101 for beginners, PPC 102 for more experienced marketers and Advanced for, well, advanced marketers.
Get started here >>

9. eMarketing Institute

The eMarketing Institute’s free beginner’s courses in Online Marketing Certification, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social media marketing and web analytics. Completely free, you get useful ebooks and a certificate of completion.
Get started here >>

10. CodeAcademy

No digital marketer is fully fledged until they have at least a basic understanding of HTML and CSS. The ability to make basic changes to website code and HTML email templates is a very useful skill to have and CodeAcademy’s free introduction course is a great place to start.
Get started here >>

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