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The Fastest Way to Increase Your Google Ranking

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

  1. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
  2. Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
  3. Get more backlinks. Backlinks—links from other sites to yours—are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
  4. Improve your page speed. Google began using mobile page speed as a ranking factor in July, and while it said the “speed update” will only affect a small percentage of sites, it’s still a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience.
  5. Fix broken links. Having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.
  6. Optimize your images. Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.
  7. Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.
  8. Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.
  9. Optimize for voice search. According to a study by Perficient, voice search is no longer growing, but more than 60% of people surveyed still said voice search is their preferred method of asking questions on their smartphone. Make sure those voice searches find your business by incorporating likely voice search phrases into your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords.
  10. Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand.
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Free training resources for digital marketing

we thought we’d dig up some more free digital marketing courses for you to enjoy.

So, here you go – 10 great resources where you can either begin to learn digital marketing or hone your existing skills without spending a single dime:

1. Google Analytics Academy

Speaking of Google – here’s another great Google resource where they are helping their users to master all the bells and whistles in Google Analytics.

In true Google fashion, they have made sure that their courses fit everyone regardless of skill level. Therefore, there are courses available for those of you who are completely new to digital marketing, those of you who have been around the marketing block a couple of times, and those of you who are focusing mostly on e-commerce marketing.
Get started here >>

2. Facebook Blueprint

The Facebook Blueprint series focuses on mastering Facebook as a digital marketing platform.

The courses cover everything from basic foundation skills for Facebook and Instagram marketing to creative best practices, audience targeting, ad purchasing, Facebook’s apps, publisher tools, analytics and ad tracking.

In other words: Super-relevant knowledge for pretty much everyone who works with digital marketing.
Get started here >>

3. HubSpot Academy

Inbound marketing platform HubSpot offers a range of free certifications which naturally covers the HubSpot software, however, it also offers a range of great courses and certifications on inbound marketing methodology, content marketing, and email marketing.
Get started here >>

4. Hootsuite Academy

Social media marketing platform Hootsuite also have their own Academy where some courses are free and some are paid.

Their range of free courses is quite comprehensive and covers topics like Introduction to Social Media Marketing, Social Media Strategy, Content Marketing, Social Advertising and more. (Also, please note that the courses are free, but if you want to get certified, you pay. Not everything in life is free.)
Get started here >>

5. Constant Contact’s Social Media Quickstarter

Email marketing platform Constant Contact has created a series of ‘Social Media 101’ blog posts, beginner’s guides if you will. These guides cover much of what you need to know to be successful with your social media marketing on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+ and Snapchat.

These guides cover much of what you need to know to be successful with your social media marketing on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+ and Snapchat.
Get started here >>

6. Learn digital marketing with Udemy

Online learning platform Udemy offers a whopping 259(!) free courses in their Marketing segment (at the time of writing this article).

Udemy offers free certificates on completion as well as a whole slew of paid marketing courses if you feel up for it.
Get started here >>

7. Learn digital marketing with Alison

Online learning platform Alison also offers a wide range of marketing and digital marketing courses.

At the time of writing, Alison lists 27 different free marketing courses on their website. As per Alison’s model, all courses are free, and if you would like an official certificate/diploma, you only pay for that.
Get started here >>

8. Wordstream’s PPC University

Marketing Influencer Larry Kim’s company Wordstream can teach you everything worth knowing about how to succeed with your Pay Per Click marketing campaigns.

The courses are broken down in PPC 101 for beginners, PPC 102 for more experienced marketers and Advanced for, well, advanced marketers.
Get started here >>

9. eMarketing Institute

The eMarketing Institute’s free beginner’s courses in Online Marketing Certification, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social media marketing and web analytics. Completely free, you get useful ebooks and a certificate of completion.
Get started here >>

10. CodeAcademy

No digital marketer is fully fledged until they have at least a basic understanding of HTML and CSS. The ability to make basic changes to website code and HTML email templates is a very useful skill to have and CodeAcademy’s free introduction course is a great place to start.
Get started here >>

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